Brand Identity
Feature 1- Eamon Hally electrical services
Brand Identity designed for a domestic electrical business.
Feature 2 - Munster cleanrooms Ltd.
Brand Identity designed for a nationwide cleanroom installation company.
Feature 3- JORDan’s five star fitness
Brand Identity designed for a Health & Fitness Trainer.
Feature 4 - D&S TRAINING
Brand Identity designed for a Health & Safety Training Company.
Feature 5 - Stephen Drummey
PAINTing & Decorating
Brand Identity designed for a Painting & Decorating business.
Feature 6 - Emma Drummey Health & Wellness
Brand Identity designed for a Health & wellness Specialist.
Feature 7 - Vincent Zane Embroidery
Brand Identity designed for a new embroidery business.
Tragically Vincent has since passed away. May he rest in peace.
Feature 8 - LAURA REGAN PSYCHOLOGY SERVICES
Brand Identity designed for a Child & Educational Psychology business.
Feature 9 - Jordan Decorating
Brand Identity designed for a Painting & Decorating business.
Feature 10 - TMG NUTRISUCCESS
Brand Identity designed for a Weight Loss & Nutritional advisor. The logo is based on the food triangle.
Brand Identity designed for a new restaurant business.
Brand Identity Design for a Health & Well Being start-up business.
1) Branding helps people identify and recognize your products and organization
A brand is more than just a name, a logo design or a snazzy strapline – it is everything that encompasses your organisation and helps to set you apart from others. For example, branding can be achieved through:
the visual identity of the brand (logo, website and colors, are just some examples).
advertising and communications
product and packaging design
in-store experience
pricing
sponsoring and partnerships
Think of a brand like a person, each individual has their own personality, way of dressing, communicating, their own values, friends, characteristics and story to tell. It is this that makes up who we are and it is also these characteristics which make a brand.
2) It’s what makes your company different from the competition
People don’t tend to have relationships with products, they’re loyalty and commitment is to the brand. If no branding were applied to the product of bottled water, your consumers would buy just water and any water, it didn’t matter which as they all look the same.
But with branding you make your product different, it is the reason your consumer walks into the supermarket and purchases your water above your competitors. And it’s not because it tastes different, it’s because they can relate to and are loyal to your brand. The promises you have made to them and the secret salesman packaging have resonated with this consumer and they have chosen you.
3) Branding helps you connect with customers emotionally
Building a brand helps you to create trust with your target market, it helps to create brand loyalty, so these customers continue to keep coming back. We’ve touched on branding encompassing a number of elements and your values is one of them. It is these values which are embedded into your brand which then help to create the emotional connection with people and how your brand makes them feel.
For example, you buy Nike because it will make you feel trendy and capable of doing anything. Nike represents specific values and communicated them to its audience in an effective way – a lot of our buying power is based on our emotional reactions.